Ideas for a
better web.
Practical perspectives on web design, product decisions, accessibility and search—written to inform, not promise outcomes.
How to plan a website project before you hire a designer
A practical preparation checklist for clearer scope, smoother reviews, and a website that supports real business goals.
Small-business SEO: a grounded first-month checklist
Prioritize discoverability fundamentals without promising rankings or chasing every SEO tactic.
A useful landing page is a decision aid, not a wall of claims
A clear structure for campaign pages that helps visitors understand an offer and decide what to do.
How to prepare a useful brief for a brand identity project
Share the context designers need while leaving room for a distinctive, strategic solution.
Before automating a workflow with AI, map the work
A responsible way to assess whether AI belongs in a workflow and where people should remain in control.
Writing website copy that helps people make a decision
A practical approach to clear web writing, from audience questions to useful calls to action.
Planning a paid search budget without confusing fees and spend
Understand campaign management fees, advertising spend, measurement, and the limits of early results.
Accessible website basics to include in design and development
Practical accessibility checks that belong in the project workflow, not just at launch.